15 usual mistakes people makes When Picking E-commerce Services

Twenty Incredible Facts I Bet You Never Knew About e-commerce

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Is Walmart Paying Too Much for Its E-Commerce Crown in India?

Cartoon of online shopping on a mobile phone. 2017, which was originally down from $15.2 billion in 2015. This drop in the valuation isn't surprising, because the company has encountered mixed results tapping the Indian e-commerce opportunity so far. Its revenue growth in fiscal 2017 slowed down to just 29% as compared to the 50% growth reported previously, losses swelled 68% that same year to $1.3 billion. Meanwhile, AIG subsidiary Valic had trimmed Flipkart's valuation to $8 billion at the end of 2017, just months after the company raised $3 billion in its a funding round from investors such as SoftBank, eBay, Microsoft, and Tencent. In fact, Flipkart's fundraising last year was essentially a down round (which means that its shares were sold at a lower price than in the previous round). The company had to accept a lower valuation, as it was in need of cash to fight Amazon's ( NASDAQ:AMZN )  growing market share in India. Independent data from three research platforms indicates that Amazon's mobile app and website are more popular than Flipkart's. In fact, Amazon has trumped Flipkart on mobile downloads, monthly desktop visits, and daily active users quite consistently over the past few quarters. So while the American company clocked an average of 868 million monthly mobile visits in the period from August to October 2017, Flipkart lagged behind with 389 million visits. Walmart might not have picked a sure thing, but it paid the premium associated with one. However, a close look at the potential gains from the deal suggests that the big-box retailer has its sights set on a worthy prize. Walmart is in no mood to let the Indian e-commerce opportunity slip through its hands, and it can quickly scale up its operations once the acquisition is through thanks to the synergies that Flipkart offers.

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